“Sustainival is the world’s first green carnival. All of the rides run on waste or wind or solar power. I invented the carnival to be the place where the public actually engages in and has fun with sustainiability. A lot of sustainability concepts go right over people’s heads because they’re dry or siloed. I wanted a place for people to actually come play with it and really get engaged…”

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Dickey Days 2012 Green Beast from Communication Strategies on Vimeo.