Joey Hundert, Founder and CEO, describes Sustainival as a Trojan horse of the sustainability movement:

“We happen to be doing something brand new and amazing, so it’s noteworthy and people are paying attention. But it’s like a Trojan horse. We pull them in close enough that we can really really cause some inspiration, with information, with connecting them to a movement, connecting them to a scene. We give them a piece to take home, whatever appeals to them. And then we’re building community and that’s what it’s really about.”