“Part of Sustainival is also about social innovation. How do you reach people? How do you engage people? How do you make something sticky? How do you make it awesome? How do they stay engaged? Why would they want to stay engaged? What’s dawned on me through Sustainival and its weird evolution from the biodiesel gravitron is that people learn best when they’re having fun and they have amazing recall and memory when they’re having fun. We’ve seen this again and again…”

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Dickey Days 2012 Sustainival from Communication Strategies on Vimeo.